About

 
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At Evolution Insights we utilise a large range of research methodologies to discover genuine and deep insights. Our research incorporates a broad spectrum of qualitative and quantitative techniques; ranging from Bulletin Board Focus Groups, Conjoint Analysis, Mobile Phone Surveys, Remote Eye Tracking and Online Surveys to Online Taxonomy Searches, In-Depth Interviews, In-Store Filming and In-Store Intercepts – and beyond.

And as publishers of research, we are able to draw upon a wealth of existing proprietary data for shopper research consulting projects – helping to better inform and deliver your primary research requirements.

Through our proactive research programme, relationships with Retailers, FMCGs and Agencies – and our on-going dialogue with shoppers – we are ideally positioned to offer your business actionable shopper insights.

Methodologies

 

We utilise a range of innovative and traditional research tools to put the shopper at the heart of your business


Accompanied Shops
Accompanied Shops
Bulletin Board Focus Group
Bulletin Board Focus Groups
Face to Face Interviews
Face to Face Interviews
Focus Groups
Focus Groups
In-Depth Interviews
In-Depth Interviews
In-Store Filming
In-Store Filming
Intercept Interviews
Intercept Interviews
Mobile Phone Surveys
Mobile Phone Surveys
Mystery Shopping
Mystery Shopping
Omnibus Surveys
Omnibus Surveys
Online Fixture Testing
Online Fixture Testing
Online Surveys
Online Surveys
Online Taxonomy Searches
Online Taxonomy Searches
Remote Eye Tracking
Remote Eye Tracking
Vox Pops
Vox Pops

Reports

 

Our off-the-shelf shopper insight reports deliver affordable insight into shopper motivation and behaviour at an affordable price. Reports are available for purchase on an individual basis or as part of an annual subscription


Our reports are grouped into four categories:

Consulting

 

Our bespoke research consulting services cover all aspects of shopper motivation and behaviour


Our Bespoke Research service is aimed at retailers, brand manufacturers and agencies that have specific shopper research requirements. We have wide ranging experience and expertise across all major primary research methodologies, and undertake shopper research projects for clients of all different sizes and complexity. Our services range from co-ordinating one-off primary research projects all the way through to full service shopper research – incorporating full scoping, design, recruitment and project management, plus of course full documentation and presentation of key insights and recommendations.

As publishers of research, we are able to draw upon a wealth of existing proprietary data for shopper research consulting projects – helping to better inform and deliver your primary research requirements.

Why not contact us to discuss your shopper research requirements or send us your brief. We aim to respond with a full research proposal and quote within 2 working days.

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Insight Plus

 

Insight Plus offers tailored research, analysis and insight for your business


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Insight Plus has two main benefits for clients;

Questions – Simply add your own questions to an upcoming study, and benefit from their inclusion into a larger research project and low cost (and the ability to cross with other questions already being asked). Client will receive the answer to their questions, which will not be available to others. Questions start from as little as £300.

Analyst time – We realise that our body of works is very extensive, and therefore sometimes as a client (subscriber) you may not be able to put your finger on the information you want straight away. With the purchase of analyst time you can get us to further interrogate the data or reports to ensure you have a product that fits your exact need. You may want us to report using a specific retailer only, or possibly cross a question that doesn’t appear in the standard report, whatever your need our analysts are here to help.

Clients

 

Brands we work with


Our Work

 

We work with some of the world's biggest brand's and manufacturers


News

 

Upcoming reports


CHANNEL SERIES: NON-STANDARD GROCERY | DUE JUNE 2015

It is not surprising that some shoppers are looking to for alternative channels for their food and groceries in an attempt to make savings.  Although the Big Four supermarkets remain the most popular channels, alternative channels such as Amazon Groceries aim to tempt shoppers away from their usual supermarket choice.  The internet has allowed for the emergence of sites offering bulk and discount groceries without the need for physical stores, thus keeping costs low. Bulk discount stores such as Makro and Costco provide shoppers with not only the opportunity to buy essential in bulk, but also products that they can’t get in standard supermarkets. They also work as a form of entertainment, with many shoppers seeing them as a trip out, where they can take their families, have a browse and have lunch.  This report will provide a holistic view on where shoppers go, how frequently and most importantly why they choose this channel to fulfil their shopping needs.

CHANNEL SERIES: SUPERMARKET | DUE MAY 2015

This section of our channel series investigates shopper perceptions, attitudes and behaviours in relation to Large Supermarkets. Large Supermarkets are the most frequented of all the channels and continue to dominate the Food & Grocery market; our in-depth research explores a multitude of themes in this area. The Large Supermarket report will cover channel penetration, spend by mission, primary store (including how shoppers define primary store), shopper share, drivers to store, barriers to purchase (by category) and overall perceptions of the different retailers (Quality, Price, Range and Value).

Evolution Blog

 

The latest Food and Grocery Shopper opinion


Is private label doomed?

July, 2015

In fact, should the question be…is private label causing the demise (well relative demise) of the Big 4?

The large retailers have always tried to cater to every shopper, especially those on a budget.  So rather than restricting them to only buying Brands, shoppers have a three tier choice of an own label alternative in many categories.  These (own label products) though are perceived as poorer quality alternatives…but a few years ago they were the only alternative…not any more.  The retailers even appear to motivate shoppers to try and discover one at an acceptable quality…making clear the trade-off between Price & Quality.  The problem they now have is that the Discounters have thrown a spanner into the works!!

I often read that shoppers are drifting (well running) to the Discounters purely as a money saving exercise, to me this only tells half the story.   One of the most important drivers is that they are offering alternative products to the main Brands, which are not only cheaper…but actually of an equal or better quality than the well-known brands.

The stigma of offering a lower tier own brand to a friend has always been in the minds of the shopper, but these alternatives appear to be seen in a totally different light. The shopper is no longer seen as a having money troubles by offering these alternatives…but of being adventurous in trying a lookalike or foreign alternative.

Our recent Discounter Channel research saw that nearly three quarters of Discounter shoppers think they are cheaper because they offer foreign brands, and they don’t see these brands as being inferior! And with their perception that the prices are 25% cheaper compared to the Supermarkets, having great locations, fast moving carparks and manageable store sizes…the Big 4 have a lot of work to do to combat their rise…is it even possible?

So to summarise, there is no Stigma to shopping at Lidl anymore…there is about buying Everyday Value!

Free Research

 

Please choose your options below on the publications/notifications that you would like to receive


Trend report

Evolution’s free monthly trend report offers the latest research, insight and opinion on shopper motivation and behaviour delivered monthly. Click here if you would like to receive this publication.

Twitter

Follow @evocomment for all the latest food & grocery news and comment.

Advanced notifications of scopes

At Evolution we allow our clients to feed in to new reports by adding research questions of their own. Click here if you would like to receive notifications when our reports are being scoped.

Notifications of new reports

Click here if you would like to receive notifications.

Contact us

 

See how we can help



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+44 (0)113 394 4670


info@evolution-insights.com


The Round Foundry Media Centre, Leeds

For consumer related enquiries visit Evolution Consumer.