About

 
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At Evolution Insights we utilise a large range of research methodologies to discover genuine and deep insights. Our research incorporates a broad spectrum of qualitative and quantitative techniques; ranging from Bulletin Board Focus Groups, Conjoint Analysis, Mobile Phone Surveys, Remote Eye Tracking and Online Surveys to Online Taxonomy Searches, In-Depth Interviews, In-Store Filming and In-Store Intercepts – and beyond.

And as publishers of research, we are able to draw upon a wealth of existing proprietary data for shopper research consulting projects – helping to better inform and deliver your primary research requirements.

Through our proactive research programme, relationships with Retailers, FMCGs and Agencies – and our on-going dialogue with shoppers – we are ideally positioned to offer your business actionable shopper insights.

Methodologies

 

We utilise a range of innovative and traditional research tools to put the shopper at the heart of your business


Accompanied Shops
Accompanied Shops
Bulletin Board Focus Group
Bulletin Board Focus Groups
Face to Face Interviews
Face to Face Interviews
Focus Groups
Focus Groups
In-Depth Interviews
In-Depth Interviews
In-Store Filming
In-Store Filming
Intercept Interviews
Intercept Interviews
Mobile Phone Surveys
Mobile Phone Surveys
Mystery Shopping
Mystery Shopping
Omnibus Surveys
Omnibus Surveys
Online Fixture Testing
Online Fixture Testing
Online Surveys
Online Surveys
Online Taxonomy Searches
Online Taxonomy Searches
Remote Eye Tracking
Remote Eye Tracking
Vox Pops
Vox Pops

Reports

 

Our off-the-shelf shopper insight reports deliver affordable insight into shopper motivation and behaviour at an affordable price. Reports are available for purchase on an individual basis or as part of an annual subscription


Our reports are grouped into four categories:

Consulting

 

Our bespoke research consulting services cover all aspects of shopper motivation and behaviour


Our Bespoke Research service is aimed at retailers, brand manufacturers and agencies that have specific shopper research requirements. We have wide ranging experience and expertise across all major primary research methodologies, and undertake shopper research projects for clients of all different sizes and complexity. Our services range from co-ordinating one-off primary research projects all the way through to full service shopper research – incorporating full scoping, design, recruitment and project management, plus of course full documentation and presentation of key insights and recommendations.

As publishers of research, we are able to draw upon a wealth of existing proprietary data for shopper research consulting projects – helping to better inform and deliver your primary research requirements.

Why not contact us to discuss your shopper research requirements or send us your brief. We aim to respond with a full research proposal and quote within 2 working days.

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Insight Plus

 

Insight Plus offers tailored research, analysis and insight for your business


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Insight Plus has two main benefits for clients;

Questions – Simply add your own questions to an upcoming study, and benefit from their inclusion into a larger research project and low cost (and the ability to cross with other questions already being asked). Client will receive the answer to their questions, which will not be available to others. Questions start from as little as £300.

Analyst time – We realise that our body of works is very extensive, and therefore sometimes as a client (subscriber) you may not be able to put your finger on the information you want straight away. With the purchase of analyst time you can get us to further interrogate the data or reports to ensure you have a product that fits your exact need. You may want us to report using a specific retailer only, or possibly cross a question that doesn’t appear in the standard report, whatever your need our analysts are here to help.

Clients

 

Brands we work with


Our Work

 

We work with some of the world's biggest brand's and manufacturers


News

 

Upcoming reports


CHANNEL SERIES: NON-STANDARD GROCERY | DUE JUNE 2015

It is not surprising that some shoppers are looking to for alternative channels for their food and groceries in an attempt to make savings.  Although the Big Four supermarkets remain the most popular channels, alternative channels such as Amazon Groceries aim to tempt shoppers away from their usual supermarket choice.  The internet has allowed for the emergence of sites offering bulk and discount groceries without the need for physical stores, thus keeping costs low. Bulk discount stores such as Makro and Costco provide shoppers with not only the opportunity to buy essential in bulk, but also products that they can’t get in standard supermarkets. They also work as a form of entertainment, with many shoppers seeing them as a trip out, where they can take their families, have a browse and have lunch.  This report will provide a holistic view on where shoppers go, how frequently and most importantly why they choose this channel to fulfil their shopping needs.

CHANNEL SERIES: SUPERMARKET | DUE MAY 2015

This section of our channel series investigates shopper perceptions, attitudes and behaviours in relation to Large Supermarkets. Large Supermarkets are the most frequented of all the channels and continue to dominate the Food & Grocery market; our in-depth research explores a multitude of themes in this area. The Large Supermarket report will cover channel penetration, spend by mission, primary store (including how shoppers define primary store), shopper share, drivers to store, barriers to purchase (by category) and overall perceptions of the different retailers (Quality, Price, Range and Value).

Evolution Blog

 

The latest Food and Grocery Shopper opinion


The Rise of the Super Top-up

June, 2015

A lot has been made of the rise in smaller top-up shopper missions…indeed we started talking about this years ago. That ‘Smaller and often’ modality which allows shoppers to restrict spend to items that have a definite and known consumption occasion/need.  This has allowed shoppers to restrict food waste considerably.  Our new research in shopping channels has highlighted something new…that is the rise of the Super Top-up!

As specialists in all the grocery shopper missions we understand that the definitions of missions goes well beyond a simple methodology of counting the items in a basket without considering the size of a household…for a large family spending £100 could be just a top-up…£20 for a singleton may well be a main shop…it all depend how it fits within the overall purchasing patterns of that family.  A Main/Large Mission comprises items for known and future consumption, with the emphasis on the latter, many of the items will be for stock where no immediate need is known, therefore a Top-up shop is the opposite given the advantages listed previously.

So what’s a Super Top-up? Well it won’t surprise you that these fall somewhere in the middle of a Main & Top-up shop in terms of the known and future consumption, but what makes them totally different is the channel used…that is Discounters, in particular Aldi & Lidl. Whilst we are on the subject, calling them discounters seems to refer to them in a negative manner, which I am not in favour of, but for ease, I will continue to refer to them in this way.

Whilst we are on the subject, calling them discounters seems to refer to them in a negative manner, which I am not in favour of, but for ease, I will continue to refer to them in this way.  A Super Top-up often starts as a top-up mission (having immediate and know need), but unlike a similar mission in a supermarket, we are seeing evidence of shoppers being more motivated by different products they see in this channel.  It feels like more products are innovative and new (often given their continental heritage), and therefore there is a lot more experimenting going on here…and shoppers are loving the products when they try them.  This in practise is increasing basket sizes whilst on the same mission…In a Tesco Express the average top-up comes to around £21, whereas in Aldi/Lidl it is £26…now that’s the Super Top-up effect!  It also explains why those shoppers from higher demographics love the place…they are often foodies, and seeing something unusual is great for them.

Discounter’s mid-sized store formats are perfect for the shopper who wants a quick shopping mission, but with the advantage of a wide range of interesting products (note; this goes well beyond their price advantage), something the Co-operative may want to think about.  So the Super Top-up (an augmented Top-up one may say) is putting some of the enjoyment back into grocery shopper…finding that new product, often unknown brand with low risk (and low price) to try on the family makes the shopper…and the consumers very happy.

Free Research

 

Please choose your options below on the publications/notifications that you would like to receive


Trend report

Evolution’s free monthly trend report offers the latest research, insight and opinion on shopper motivation and behaviour delivered monthly. Click here if you would like to receive this publication.

Twitter

Follow @evocomment for all the latest food & grocery news and comment.

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At Evolution we allow our clients to feed in to new reports by adding research questions of their own. Click here if you would like to receive notifications when our reports are being scoped.

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Contact us

 

See how we can help



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For consumer related enquiries visit Evolution Consumer.