At Evolution Insights we utilise a large range of research methodologies to discover genuine and deep insights. Our research incorporates a broad spectrum of qualitative and quantitative techniques; ranging from Bulletin Board Focus Groups, Conjoint Analysis, Mobile Phone Surveys, Remote Eye Tracking and Online Surveys to Online Taxonomy Searches, In-Depth Interviews, In-Store Filming and In-Store Intercepts – and beyond.
And as publishers of research, we are able to draw upon a wealth of existing proprietary data for shopper research consulting projects – helping to better inform and deliver your primary research requirements.
Through our proactive research programme, relationships with Retailers, FMCGs and Agencies – and our on-going dialogue with shoppers – we are ideally positioned to offer your business actionable shopper insights.
Our bespoke research consulting services cover all aspects of shopper motivation and behaviour
Our Bespoke Research service is aimed at retailers, brand manufacturers and agencies that have specific shopper research requirements. We have wide ranging experience and expertise across all major primary research methodologies, and undertake shopper research projects for clients of all different sizes and complexity. Our services range from co-ordinating one-off primary research projects all the way through to full service shopper research – incorporating full scoping, design, recruitment and project management, plus of course full documentation and presentation of key insights and recommendations.
As publishers of research, we are able to draw upon a wealth of existing proprietary data for shopper research consulting projects – helping to better inform and deliver your primary research requirements.
Why not contact us to discuss your shopper research requirements or send us your brief. We aim to respond with a full research proposal and quote within 2 working days.
Insight Plus offers tailored research, analysis and insight for your business
Insight Plus has two main benefits for clients;
Questions – Simply add your own questions to an upcoming study, and benefit from their inclusion into a larger research project and low cost (and the ability to cross with other questions already being asked). Client will receive the answer to their questions, which will not be available to others. Questions start from as little as £300.
Analyst time – We realise that our body of works is very extensive, and therefore sometimes as a client (subscriber) you may not be able to put your finger on the information you want straight away. With the purchase of analyst time you can get us to further interrogate the data or reports to ensure you have a product that fits your exact need. You may want us to report using a specific retailer only, or possibly cross a question that doesn’t appear in the standard report, whatever your need our analysts are here to help.
The Shopper Missions report looks into the Main Shop and Top-Up Shop missions conducted in the UK Food & Grocery market. In this report we look in-depth into Main Shop and Top-Up Shop Missions, and how this differs across channels.
In order to give insights into the different ways shoppers choose to carry out each mission we look into the differences between the channel choice, retailer choice and spend at each mission. We will also provide insights into the channels shoppers chose as the most suitable for a Main Shop, Top-Up Shop and Special Occasion Shop.
The digital landscape is growing at an exceptional rate, with new technologies being introduced into our daily lives on a regular basis. Digital media allows the user to turn into shopper mode on a greater number of occasions, at more remote locations – the shopper no longer has to be in-store, or sat at their home PC, to interact with a retailer or brand.
The Digital Shopping report looks at how these technologies are being adopted by shoppers
The latest Food and Grocery Shopper opinion
In fact, should the question be…is private label causing the demise (well relative demise) of the Big 4?
The large retailers have always tried to cater to every shopper, especially those on a budget. So rather than restricting them to only buying Brands, shoppers have a three tier choice of an own label alternative in many categories. These (own label products) though are perceived as poorer quality alternatives…but a few years ago they were the only alternative…not any more. The retailers even appear to motivate shoppers to try and discover one at an acceptable quality…making clear the trade-off between Price & Quality. The problem they now have is that the Discounters have thrown a spanner into the works!!
I often read that shoppers are drifting (well running) to the Discounters purely as a money saving exercise, to me this only tells half the story. One of the most important drivers is that they are offering alternative products to the main Brands, which are not only cheaper…but actually of an equal or better quality than the well-known brands.
The stigma of offering a lower tier own brand to a friend has always been in the minds of the shopper, but these alternatives appear to be seen in a totally different light. The shopper is no longer seen as a having money troubles by offering these alternatives…but of being adventurous in trying a lookalike or foreign alternative.
Our recent Discounter Channel research saw that nearly three quarters of Discounter shoppers think they are cheaper because they offer foreign brands, and they don’t see these brands as being inferior! And with their perception that the prices are 25% cheaper compared to the Supermarkets, having great locations, fast moving carparks and manageable store sizes…the Big 4 have a lot of work to do to combat their rise…is it even possible?
So to summarise, there is no Stigma to shopping at Lidl anymore…there is about buying Everyday Value!
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