Our off-the-shelf shopper insight reports deliver affordable insight into shopper motivation and behaviour at an affordable price. Reports are available for purchase on an individual basis or as part of an annual subscription

Our reports are grouped into four categories:

Our Approach

Outline of three figures

We could use this section to tell you about what we do and how we do it, but what’s the point you’ve probably heard it all before… Instead, we thought we’d use this section to tell you how your business can benefit from our approach.


  • We don’t rely on knowledge from past client projects, we conduct our own continuous research
  • We unearth actionable insights that… shape shopper driven strategies, drive sales and shopper engagement


  • We strive for shoppers to be fully engaged during projects, rather than being intercepted by random questioning.
  • We allow continuous communication to develop towards the final strategic output
  • We continually talk to grocery shoppers in our Research Forum, we actively listen to them over long periods of time
  • We hold weekly conference calls throughout the life-cycle of the project so you always know what stage the project is at


  • We fully understand grocery shoppers which means we also understand what our clients want from us
  • We won’t give you a presentation full of graphs because we know they are boring… Our slide decks are engaging and easy to digest, you won’t have to spend hours reading the full document
  • We give you insights as they unfold, they are yours we don’t hold on to them until the final download
  • When we present the findings we don’t see it as the end of the project… You have access to our analyst team for 12 months for any additional (unlimited) data cuts



We utilise a range of innovative and traditional research tools to put the shopper at the heart of your business

Accompanied Shops
Accompanied Shops
Bulletin Board Focus Group
Bulletin Board Focus Groups
Face to Face Interviews
Face to Face Interviews
Focus Groups
Focus Groups
In-Depth Interviews
In-Depth Interviews
In-Store Filming
In-Store Filming
Intercept Interviews
Intercept Interviews
Mobile Phone Surveys
Mobile Phone Surveys
Mystery Shopping
Mystery Shopping
Omnibus Surveys
Omnibus Surveys
Online Fixture Testing
Online Fixture Testing
Online Surveys
Online Surveys
Online Taxonomy Searches
Online Taxonomy Searches
Remote Eye Tracking
Remote Eye Tracking
Vox Pops
Vox Pops



Our bespoke research consulting services cover all aspects of shopper motivation and behaviour

Our Bespoke Research service is aimed at retailers, brand manufacturers and agencies that have specific shopper research requirements. We have wide ranging experience and expertise across all major primary research methodologies, and undertake shopper research projects for clients of all different sizes and complexity. Our services range from co-ordinating one-off primary research projects all the way through to full service shopper research – incorporating full scoping, design, recruitment and project management, plus of course full documentation and presentation of key insights and recommendations.

As publishers of research, we are able to draw upon a wealth of existing proprietary data for shopper research consulting projects – helping to better inform and deliver your primary research requirements.

Why not contact us to discuss your shopper research requirements or send us your brief. We aim to respond with a full research proposal and quote within 2 working days.

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Judge us by the clients we work with

Our Work


We work with some of the world's biggest brand's and manufacturers



Upcoming reports


In defining a lunchbox we look at any item(s) taken from the home to be consumed outside the home during work.

In this report we give in depth knowledge to the type of people that are bringing a packed lunch into work, and why they are choosing a packed lunch. We will also focus on the specific items that are taken from home in the packed lunch, and the specific items that would be taken into work in the ideal lunchbox to compare any differences between the regular and ideal lunchbox.


In our Health & Product Information 2016 report we will explore shoppers’ attitudes to health and healthy eating, nutrition labels and how healthy shoppers are in their own opinion. We will also provide an overview of the drivers associated with buying healthy products, and present possible gender differences examining how shoppers decide whether a product is healthy.

This report will also provide comparison with the results of our Health report from 2015 and beyond, highlighting changes in shoppers’ perceptions, attitudes and behaviour in relation to health, nutrition & lifestyle choices.

Evolution Blog


The latest Food and Grocery Shopper opinion

Aldi are ticking all the boxes

April, 2016

German discounter Aldi, once derided as naff, low-quality and irrelevant, has more than doubled its market share in the past four years, overtaking Waitrose to become the UK’s sixth-largest supermarket chain.

Along with Lidl, it has shaken up the market and forced chains like Tesco and Morrisons to slash prices, shed staff and offload stores as they try to rescue profits. Only 5% of its products are big brands such as Colgate or Coca-Cola yet sales are rising by more than 15% a year and I have just become one of the converted!!

As a family we cook most of our meals from scratch and have found that our local Morrisons fulfils all our needs from an ingredients point of view.  However, we have found that prices have risen over the past few months contrary to Morrisons saying they are reducing prices!?

So my wife suggested that we try Aldi (again)… We have shopped there in the past but struggled to buy everything on our shopping list and found we had to go elsewhere to complete our weekly shop, which kind of defeats the object (especially with two young children in tow).  So off we went filled with hope that we could get what we needed and ultimately save some cash.

I have to admit that I was pleasantly surprised how their offering has changed… there was a comprehensive range of herbs to choose from (we struggled to buy some herbs in the past).  They have increased their luxury range ‘Specially Selected’ quite considerably which is a plus point for us.  They still only have limited mainstream brands, but make up for this with copycat products, some very amusing I might add… (my favourite was the Seal biscuits instead of Penguins).

Ultimately we got around the shop a lot quicker than if we were at Morrisons (as there far less choice), we managed to buy everything on our list (bonus!) and the most important thing… I’d estimate we saved around £35 compared to a Morrisons shop.

The proof is now in the pudding so to speak to see if Aldi’s copycat brands are value for money, if not I’m going back to Morrisons for a moan!

Free Research


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Trend report

Evolution’s free monthly trend report offers the latest research, insight and opinion on shopper motivation and behaviour delivered monthly. Click here if you would like to receive this publication.


Follow @evocomment for all the latest food & grocery news and comment.

Advanced notifications of scopes

At Evolution we allow our clients to feed in to new reports by adding research questions of their own. Click here if you would like to receive notifications when our reports are being scoped.

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For consumer related enquiries visit Evolution Consumer.