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Evolution Insights, the shopper marketing consultancy, is proud to announce its forthcoming publication: ‘The UK 'Main Shop' Shopping Mission 2010’.
Addressing shoppers' main food and drink shopping trip, Evolution presents its latest report providing authoritative commentary and insight into shoppers’ motivations and behaviours, market analysis and retailer propositions.
Despite consumers' increasingly busy lifestyles and the rapid growth of top-up and conveniece shopping trips, the main weekly shop remains the backbone of the food and grocery market. |
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The UK 'Main Shop' Shopping Mission 2010 report addresses this complex food and grocery mission with a view to help manufacturers and retailers understand shoppers' underlying motivations and influence their behaviours at the point of purchase.
Indicative price: £2,250 + VAT
Tailor this report and its findings to your needs. Read more about our Insight Plus services here...
Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:
- Understand the size and value of the 'main shop' market in the UK
- Recognise the role and profile of the main shopper in the UK food and grocery market
- Learn about underlying attitudes and motivations which underpin in-store behaviour across the path to purchase
- Understand how main shoppers behave in-store; what journey they take, their key decision points and how they are affected by in-store marketing
- Analyse the key opportunies for your categories in shopper marketing
- Find out which methods of shopper marketing engage shoppers most effectively
- Review the key drivers of change, major innovations and trends which shopper the main weekly shop market
Learn more about shopper missions
Utilising a broad range of research methodologies, the report will deliver a unique 360-degree perspective of the 'main shop' market.
Sources of primary data are expected to include a survey of 1,000 main shoppers, accompanied shops and focus group interviews. Secondary desk research includes government statistics, company and broker reports, news articles, trade and academic journals and in-house proprietary databases.
Expected date of publication: April 2010
Indicative length: 130 pages
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