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Reflections

Evolution's free 'Reflections' e-zine offers the latest research, insight and opinion on shopper motivation and behaviour delivered bi-monthly.


Evolution Insights Reflections

Marketing Masters Intern Consultant

Job Title Marketing Intern
Reports to Marketing Director
Hours To be arranged
Job type Intern
Start date From February 2010

 

Who we are

Evolution is a research led consultancy specialising in shopper marketing. We deliver original research, analysis and insight into shopper motivations and behaviour for manufacturers, retailers and agencies.

As a fast growing business Evolution is constantly looking for talent in all areas of its business, therefore we are excited to develop links with the best academic institutions in the region.

Job Summary

Prepare and implement a CRM plan with well targeted direct mail and email campaigns. Track and monitor performance of all CRM activities and provide regular reports showing performance against pre-agreed response and return on investment targets. Manage the successful implementation of a new CRM tool and loyalty programme and ensure effective and commercial use of these new marketing tools. Provide an in-depth understanding of customer segments through data mining of the database and relevant consumer research.

Contribute market research, analysis and insight into key shopper marketing publications. Conduct primary and secondary research utilising recognised methodologies.

The successful applicant will have a high level contribution to an important deliverable product due for release Autumn 2010.

What will you gain from the experience?

This unpaid role provides an opportunity to gain valuable experience in e-marketing at Evolution Insights, whilst assisting the team meeting ambitious targets. This role additional gives the individual the chance to learn about general marketing and communications techniques used within a modern consultancy practice.

It also gives the successful applicant the opportunity to undertake their summer project with Evolution Insights on a mutually agreed topic, with the full support of the Evolution team. Additionally it gives the individual valuable experience for their CV within a very competitive industry.

Evolution Insights is a dynamic organisation, therefore changes in the core duties and responsibilities of the role may be required from time to time. This document is not a set of terms and conditions contract, but a comprehensive guide indicating core responsibilities and accountabilities attributed to the role.

We expect all our employees to share the values that are important to the Organisation and behave in a way that reflect these in keeping with the Competency Framework.

The Employee will have access to confidential information which may only be disclosed to parties entitled to receive it. Information obtained during the course of employment should not be used for any purpose other than that intended. Unauthorised disclosure of information is a disciplinary offence.

You are required to comply with the regulations of the Human Rights Act 1998 during the course of your employment. Smoking is strictly forbidden on the premises and is considered a disciplinary offence.

Criteria Essential Desirable How assessed
Skill & Abilities

Excellent written/oral communication skills

Good attention to detail

Self motivated Team player Flexible

An organised and methodical approach

Good time management

  CV and interview
Knowledge Working knowledge of Microsoft Office – in particular Word, Excel and an email package   CV and interview
Qualifications Good undergraduate degree in marketing, business or similar Studying towards a Masters degree in Marketing CC and interview
Experience  

Experience of office work

Experience of administrative processes

Knowledge/qualification in behavioural psychology

CV and interview
Other requirements Ability to commit a minimum of three months to the role   Interview

 

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