Brands and retailers are progressively utilising social media as a marketing tool to connect with consumers at home, focusing primarily on reinforcing brand awareness and building emotional loyalty. However consumers now increasingly interact with social media in shopping mode – both inside and outside the store. Read more...

Brands and retailers are progressively utilising social media as a marketing tool to connect with consumers at home, focusing primarily on reinforcing brand awareness and building emotional loyalty. However consumers now increasingly interact with social media in shopping mode – both inside and outside the store. .

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Mobile phones can help facilitate a greater number of touch points with the consumer in shopper mode, extending beyond the store environment. Mobile shopper marketing enables marketers to connect directly with the consumer as a shopper before, during and after their visit to the store...

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With the rise of digital media and smartphones into the mainstream, the opportunities to target shoppers with coupons outside the store are set to snowball. This report offers detailed insight into shoppers’ awareness, usage and appeal of digital coupons; their perspective on key issues including personalisation, push versus pull delivery and location based marketing; detailed analysis of key trends including smartphone penetration; and the role of key players. Read more...

While the field of online shopper marketing for food and groceries remains in its relative infancy, the emergence of new technologies and growing attention from leading FMCGs are pushing this complicated topic up the category development agenda.

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With digital shopper marketing playing an increasingly important role in influencing shoppers, the challenge for manufacturers and retailers is to better understand and utilise it. The benefits are clear; it offers not only the opportunity to engage with the shopper, but also to feature more prominently in their decision criteria at the point of purchase.

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Evolution Insights presents detailed research, analysis and insight into shoppers’ motivations, behaviours and brand repertoire while considering and purchasing in-store - and the increasingly important role of shopper marketing at the point of purchase.

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Addressing the UK lunch on-the-go food and drink market, Evolution presents the most up to date and authoritative study into lunch shoppers’ motivations and behaviours, offering relevant and actionable insight for your business.

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Addressing the UK snacking on-the-go food and drink market, Evolution presents the most up to date and authoritative study into snackers’ motivations and behaviours, offering relevant and actionable insight for your business. Read more...

Addressing the increasingly significant top-up food and grocery industry, Evolution presents the most up to date and authoritative study into the market, shoppers’ motivations and behaviours, and retailer top-up propositions - offering relevant and actionable insight for your business.

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Shopper Marketing Trends 2010 offers a concise introduction to shopper marketing in UK food and grocery, charting key shopper trends for 2010 and shopper marketing implications for FMCGs and retailers.

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Food, Drink and Grocery 2010 presents a concise overview of the food, drink and grocery market in the UK, including market size and performance data and analysis of the major retailers.

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Health and wellbeing is a subject of increasing concern among shoppers, retailers and manufacturers. The pressure is well and truly on - from government, press and consumers - for brands to demonstrate their health credentials.

But how do shoppers respond to the plethora of different health initiatives aimed in their direction at the point of purchase? Which messages actually work with shoppers and which don’t?

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