The Top-up Shopper Mission by Evolution Insights

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The Top-Up Mission

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Evolution Insights, the shopper marketing consultancy, is proud to present: ‘The Top-up Mission 2010’.

Addressing the increasingly significant top-up food and grocery industry, Evolution presents the most up to date and authoritative study into the market, shoppers’ motivations and behaviours, and retailer top-up propositions - offering relevant and actionable insight for your business.

The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the top-up market and identify how alcohol performs in relation to others, drawing key learnings and opportunities for growth.

The report covers all major retail channels including supermarkets and superstores, c-stores, symbol group and independents.

Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:

Understand the size and value of the top-up market in the UK.
Recognise the role and profile of the top-up shopper in the UK food and grocery market.
Learn about the underlying drivers and motivations for different top-up missions and how these can influence choice of channel or store.
Analyse the key category opportunities in top-up shopper marketing and identify where your categories fit in.
Find out how food and grocery retailers perform in the top-up market, and how their propositions cater for their top-up shopper.
Understand how top-up shoppers behave in-store; what journey they take, their key decision points and how they are affected by marketing.
Find out which methods of shopper marketing are the most effective with top-up shoppers.
Review the key drivers of change, major innovations and trends shaping the top-up market.

Learn more about shopper missions

Methodologies

Utilising a broad range of research methodologies, the report delivers a unique 360-degree perspective of the top-up shopper market.

Sources of primary data include a survey of 1,000 top-up shoppers, 12 accompanied shops, detailed store audits and focus group interviews. Secondary desk research includes government statistics, company and broker reports, news articles, trade and academic journals and Evolution’s in-house proprietary databases.