The Top-up Shopper Mission: Biscuits Focus by Evolution Insights

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The Top-Up Mission: Biscuits Focus

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Evolution Insights, the shopper marketing consultancy, is proud to present: ‘The Top-up Mission 2010’.

Addressing the increasingly significant top-up food and grocery industry, Evolution presents the most up to date and authoritative study into the market, shoppers’ motivations and behaviours, and retailer top-up propositions - offering relevant and actionable insight for your business.

Evolution’s report also goes beyond market and shopper analysis to offer additional detailed analytics relating to bakery top-up shoppers, and how they compare to the average top-up shopper.

The report will help your business to develop targeted shopper marketing initiatives designed to influence shoppers at the point of purchase, explore broader demand in the top-up market and identify how bakery performs in relation to others, drawing key learnings and opportunities for growth.

The report covers all major retail channels including supermarkets and superstores, c-stores, symbol group and independents.

Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:

Understand the size and value of the top-up market in the UK.
Recognise the role and profile of the top-up shopper in the UK food and grocery market.
Learn about the underlying drivers and motivations for different top-up missions and how these can influence choice of channel or store.
Find out how food and grocery retailers perform in the top-up market, and how their propositions cater for their top-up shopper.
Understand how top-up shoppers behave in-store; what journey they take, their key decision points and how they are affected by marketing.
Find out which methods of shopper marketing are the most effective with top-up shoppers.
Review the key drivers of change, major innovations and trends shaping the top-up market

In addition to extensive coverage of the top-up market and shopper motivations and behaviours, ‘Biscuits Focus’ will help your business identify specifically how biscuits performs in relation to other categories in the top-up market.

Review the profile of biscuits top-up shoppers by key metrics including demographics, penetration, geographic region, frequency and spend.
Compare and contrast the views of biscuits top-up shoppers to the average top-up shopper in relation to key topics including budgeting, planning, shopping lists and different shopper marketing initiatives.
Ascertain the performance of the biscuits top-up market across the different UK retailers and channels, and identify opportunities for growth.
Recognise complementary categories for top-up shoppers who buy biscuits.
Discover the different circumstances in which shoppers buy biscuits as part of their top-up shop.

Learn more about shopper missions

Methodologies

Utilising a broad range of research methodologies, the report delivers a unique 360-degree perspective of the top-up shopper market.

Sources of primary data include a survey of 1,000 top-up shoppers, 12 accompanied shops, detailed store audits and focus group interviews. Secondary desk research includes government statistics, company and broker reports, news articles, trade and academic journals and Evolution’s in-house proprietary databases.