Digital Coupons in Food and Grocery Table of Contents

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What is digital media and digital marketing?
How is digital shopper marketing in food and grocery different to standard digital marketing?
What are the benefits of digital shopper marketing in food and grocery?
Where do digital coupons fit in the world of digital shopper marketing?

What are digital coupons?
What are the different types of digital coupons, and which are being used in practice?
What are the benefits of digital coupons?

What are the key trends and issues facing digital coupons?
What are the major macro drivers and trends supporting digital coupons?
How is the underlying growth in internet penetration likely to affect digital coupons?
How is the growth in mobile devices likely to affect digital coupons?
How many grocery shoppers own a mobile phone or smartphone?
What do grocery shoppers use their mobile phones for?
How many grocery shoppers use mobile internet?
How many grocery shoppers are using their mobile phone for shopping related activities?

How aware are shoppers of digital coupons in relation to other digital marketing initiatives in food and grocery?
How many shoppers currently use digital coupons?
How many shoppers find digital coupons appealing?
How does this vary depending on whether coupons are delivered to the desktop or mobile device?

What proportion of grocery shoppers would be interested in receiving digital coupons?
How important is personalisation of digital coupons to grocery shoppers?
How do shoppers feel about disclosing their personal information?
How does this vary by demographic and retailer?
Do grocery shoppers prefer push or pull delivery of digital coupons?
Do grocery shoppers want location based delivery of mobile digital coupons?
What is the difference between macro location and micro location for delivery of mobile coupons?
When would grocery shoppers prefer to receive digital coupons?
Who would grocery shoppers trust to receive digital coupons from?
What do grocery shoppers think about receiving digital coupons directly from brands?
What do grocery shoppers think about finding digital coupons on social networks?
Do grocery shoppers prefer web delivered digital coupons or mobile digital coupons?
What are the most important features of mobile digital coupons among grocery shoppers?