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“Brand Loyalty in Crisps – The Shopper Perspective: Detailed Research & Insight into Shopper Motivations and Behaviours, Brand Repertoire, and the Role of Shopper Marketing”
Evolution Insights presents detailed research, analysis and insight into shoppers’ motivations, behaviours and brand repertoire while considering and purchasing crisps in-store - and the increasingly important role of shopper marketing at the point of purchase. |
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Price from: £925
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This report delivers detailed analysis of the brand repertoire of crisps shoppers in the UK. It will enable you to profile crisps shoppers by demographic and retailer; according to which brands they buy normally, buy occasionally and buy only when on promotion; those brands they are aware of but never consider, and those they are not aware of.
The report also examines the key drivers of brand choice and loyalty among different crisps shoppers, and relates differences in these to their influence on brand repertoire. Additionally, it investigates shoppers’ perspectives on the influence of increasing promotions and range rationalisation, and the impact of shopper marketing at the point of purchase.
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Find out more about Brand Loyalty from our free insight though piece
Aimed at FMCGs, retailers and in-store creative agencies, the report will help you to:
- Profile crisps shoppers by demographic and retailer according to which brands they buy normally, buy occasionally, and buy only when on promotion; those brands they are aware of but never consider; and those they are not aware of.
- Ascertain different shoppers’ drivers of choice and loyalty when considering and purchasing crisps brands, and the influence of these on their brand repertoire.
- Analyse the average size of brand repertoire among crisps shoppers according to demographic, retailer and drivers of brand choice.
- Examine the distribution and ranking of brands within crisps for different shoppers by demographic and retailer.
- Identify the shopper perspective on which types of shopper marketing initiatives are most likely to encourage them to consider brands they wouldn’t otherwise have in their repertoire.
- Consider how crisps shoppers would behave in response to range rationalisation at their favourite retailer.
- Ascertain crisps shoppers’ perspectives on the increasing role of promotions and their effect on brand loyalty in-store.
- Understand the role and influence of private label in brand loyalty and repertoires.
- View the crisps category in perspective by comparing it to other major food and grocery categories
- Identify and understand the key issues and drivers currently shaping shoppers' brand loyalty, including the impact of recession, role of private label and the role of shopper marketing.
Methodology
Research and analysis for this report is derived from a quantitative survey of 1,397 food & grocery shoppers in the UK, 1,009 who say they buy crisps regularly. Secondary research includes government statistics, company and broker reports, news articles, trade and academic journals and Evolution’s in-house proprietary databases.
Date of publication: August 2010
Indicative length: 67 pages
Pricing
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All Inclusive* |
Preferential* |
Standard |
Digital - PDF |
£0 |
£925 |
£1,850 |
All prices are subject to VAT
Reports are delivered electronically in PDF format. To receive a CD by post please add £25. To receive a colour printed copy by post please add £75.
*If you do not have a subscription and would like to understand how this can help your business please click here or contact us.
Brands mentioned
- Discos
- Doritos
- Frazzels
- Golden Wonder
- Hula Hoops
- Kettle Chips
- Kettle Ridge
- McCoy's
- Mini Chedders
- Monster Munch
- Nandos
- Nik Naks
- Phileas Fogg
- Pringles
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- Quavers
- Real Crisps
- Red Sky
- Seabrooks
- Skips
- Squares
- Tyrell's
- Warburtons
- Walkers
- Walkers Sensations
- Whole Earth
- Wotsits
- Supermarket own label
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Brand level insight
At Evolution we are able to draw upon our sample of 1,009 regular crisps shoppers to deliver your business additional tailored research and insight at a brand specific level. For further information please click here.
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