Evolution's free 'Reflections' e-zine offers the latest research, insight and opinion on shopper motivation and behaviour delivered bi-monthly.
Brand Loyalty: The Shopper Perspective
“Brand Loyalty – The Shopper Perspective: Detailed Research & Insight into Shopper Motivations and Behaviours, Brand Repertoire, and the Role of Shopper Marketing”
Evolution Insights presents detailed research, analysis and insight into shoppers’ motivations, behaviours and brand repertoire while considering and purchasing in-store - and the increasingly important role of shopper marketing at the point of purchase.
This series of reports delivers detailed analysis of the brand repertoire of shoppers in the UK. It will enable you to profile your shoppers by demographic and retailer; according to which brands they buy normally, buy occasionally and buy only when on promotion; those brands they are aware of but never consider, and those they are not aware of.
The reports also examine the key drivers of brand choice and loyalty among different shoppers in your category, and relates differences in these to their influence on brand repertoire. Additionally, it investigates shoppers’ perspectives on the influence of promotions and range rationalisation, the increasingly important role of private label alternatives, and the impact of shopper marketing at the point of purchase.
Furthermore it will help you identify and understand the key issues and drivers currently shaping shoppers' brand loyalty, including the impact of recession, role of private label and the relevance of shopper marketing.
To read more please select the report specific to your category
